A flaw caught in design costs a fraction of the same flaw in production.
If your engineers or users have ever said “that’s not how it works,” you know the cost.
Technically correct interfaces real users can’t navigate.
Visual inconsistencies, one screen at a time.
Designs users love that miss the business goal.
Rebuilt, because no one held the whole picture.
owner of the outcome
Not just hands
Focus
A few teams at a time, on purpose.
Time
No re-hiring a designer every few months.
Depth
I own the result & bring in the right people when needed.
My approach, in practice.
Calmerry
Decisions grounded in real user interviews.
- Mental-health platform
- User Research
- Interviews → Prototype
FoodLocals
Product decisions driven by metrics, not opinions.
- Product Design
- Metrics-driven
- Under NDA
Prohiring
Research that de-risks — mentoring that scales the team.
- HR-Tech
- User Research
- Design Mentoring
Taikun
Kubernetes UX without the complexity tax.
- Enterprise SaaS
- SSO · RBAC
- Design System at scale
Rewire
A healthcare go-to-market system, built from zero.
- Healthcare
- 0 → 1 Product
- Go-to-Market System
Don’t take my word for it,
take theirs.
“Two different experts figuring out how we help the user — not designer vs. engineer.”
“Reduced our design system to 340 tokens where another approach would've needed 1,100.”
“Simplified highly complex workflows — dark mode, advanced filtering, enterprise SSO — into intuitive designs.”
“One of those rare professionals who doesn't just complete tasks, but truly understands them.”
Hi, I’m Anastasiia. I’m a designer with a technical education — a graduate of Kyiv Polytechnic Institute, one of Ukraine’s top-3 universities, so you get rigor, not just good taste.
I learn your domain before I design in it, down to how your users & team talk. So I understand how your product really works, my decisions hold up technically & move the metrics that matter.
I don’t start with screens. I start with where your business needs to go.
A short call to see if it’s a match — for both of us. You leave knowing, either way.
I immerse in your product, domain, users, goals — then map where value & friction live.
Solutions with engineering reality built in, validated as we go. No big-reveal surprises.
Developer-ready handoff, and an ongoing partnership as you grow.
Waysto workandgrowtogether.
Strategic UX audit
A focused diagnostic: research, a clear map of where users and the business lose most, and a prioritized problem/impact matrix. You leave with a plan you can act on — with me or without me.
- Research & heuristic review
- Prioritized problem / impact matrix
- A roadmap of the highest-leverage fixes
Design partnership
I embed with your team — or assemble the right one around your needs — and own the interface as you grow. Fewer handoffs, deeper context, one person holding the whole picture.
I take on a few partnerships at a time.
- Hands-on product & interface design
- A design system that scales with you
- An ongoing partner as the product grows
What you’re probably wondering.
Tell me about
your project.
I read every message myself — no bots, no spam, so replies take a little time. If it ever feels like something slipped through, my contacts are in the footer below — just reach out.